Formation Setting Up TV Channel Programming
Training goals
Be able to:
- understand programming principles and techniques,
- have a strategic vision of conception and set up of a TV channel programmation table (generalist or thematic),
- analyse and set up a table and graphics in project mode.
Details
Contents
Overview of TV programming:
- as the foundation of the channel, its organisation, its goals, its skills, its means,
- programmes' operating cycles,
- building up a stock of programmes,
- rights clearance management, specific cases and constraints when programming different types of programmes,
- different programming models
- economic programming models according to origin, costs and models,
- audiences and relations with viewers.
Programming techniques.
Daily and weekly programming model characteristics:
- programmes and formats,
- prime time,
- programming strategies and principles.
Setting up a programming schedule:
- managing the choice of programmes,
- structuring and managing schedules,
- ensuring continuity,
- real-life case studies.
Promoting your programming choices and graphic charter
- adding value,
- dynamic graphics,
- benchmarking French TV channels' graphic charters.
TV programming case studies.
Practical programming workshop in project mode.
Targeted at
Targeted at
Professionals impacted by audiovisual programming (TV channels, Web media, production companies, providers, etc.).
Prerequisites
None.
Training methods
Trainers
Experienced programming professionals. TV marketing and TV ratings professionals.
Training methods
Both theoretical and practical approaches with case studies and real-life examples from existing programmes
Viewing and detailed study of TV listings
Strong points
• Two days to understand the stakes, the strategies and the programming techniques.
• Methodology tools to successfully manage your programming, based on concrete case studies.
• Organisational advice to facilitate collaboration with other departements.